Marketing Masterclass- 1-Day Workshop
You'll Discover How To Define Your Ideal Client, Target Them & Win Them
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Customer Journey Planner
Who Is This For?
Do you want to grow your business, attract the right kind of clients but, at the same time, spend LESS of your time on marketing? Do you want your ideal clients to come to YOU because they already know you're the ideal solution for them?

What Will You Discover?
On our Marketing Masterclass - 1-Day Workshop, we'll show you how you can define your ideal target client, how to target them with marketing that resonates with their needs and desires, and how to convert them from cold prospects into lifelong clients. This process is called your Customer Journey.

Why Should You Attend?
But rather than just showing you how you can do this, we'll help you define your own Customer Journey that works for you, with all of the steps and processes along the way.

We'll help you to:
  • Create your own Customer Avatar - so you know who you're looking to target, and what's important to them
  • Plan out your own Lead Magnets - which will attract your ideal clients and get you onto their radar
  • Plan out your own Value Ladder - which helps take your ideal target clients from 'cold' to 'best clients' using a gradual system
All of this, and more, forms your Customer Journey.

This is how the top marketers in the world are so successful for themselves and for their clients - and we'll share all of this with you – all for the small investment of £97 + VAT.

During the workshop, you’ll discover:
  • The key elements of digital marketing needed to grow a business online
  • How to craft your customer avatar, identify your target audience and target market, and WHY they want to work with you
  • Our ‘Magnificent 7’ framework for business success - each of these seven marketing principles are vital to succeed in business
  • ​How to effectively implement content marketing and Facebook Ads
  • ​How to measure marketing, and the importance of having a marketing plan
  • ​How to use funnels to develop relationships with customers and prospective customers
…and much more!

Book yourself on the ‘Marketing Masterclass - 1-Day Workshop’ today and gain Engage Web's combined marketing knowledge consolidated into a day of discovery for just £97 + VAT.

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What happens on the day?
See what business owners Joanna Diamond (Northwood Wirral), Tom Morton (127 Solutions) and Colin O'Loughlin (Hoole Roof Restoration) thought about our Marketing Masterclass, and what they took from the day to help their respective businesses.

Where Is The Workshop?
The Marketing Masterclass - 1-Day Workshop is held at Engage Web's training room, in Ellesmere Port
With ample parking, and just off Junction 8 of the M53, Engage Web's office features a fully air-conditioned training room, with capacity for up to 20 attendees in a state-of-the-art training facility.
Engage Web Training Room
Engage Web Training Room
Engage Web Training Room
Engage Web Training Room
Engage Web Training Room
Engage Web Training Room
Secure your place
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Who is running the marketing workshop?

Darren Jamieson
Marketing & Communications Director

Darren has been in the field of digital marketing since the late '90s, and has worked with brands such as Sony, the NHS, the Environment Agency and as the in-house web designer for GAME back in 2000. He’s been in digital marketing so long, when he started Google wasn’t the largest search engine and the dot com bubble had yet to burst. Working for agencies around the UK, he has witnessed every Google update, seen every trick to manipulate search rankings come and go, and has formulated search marketing strategies that have seen clients stay at the top for over a decade.

Emily Jones
Digital Marketing Manager

Graduating from the University of Chester with a First Class degree in English Literature and History in 2019, Emily originally joined Engage Web as a Web Content Editor in 2020, and progressed to the role of Digital Marketing Manager. She spearheads Engage Web's Facebook Ads processes, delivering professional social media advertising campaigns tailored to clients’ carefully profiled audiences. Emily also takes a lead role in teaching and mentoring within Engage Web's workshops, masterminds and online training programs.
About Engage Web
Co-founded by Darren Jamieson and Lianne Wilkinson in 2009, Engage Web handles the digital marketing campaigns for clients ranging from start-up businesses to global brands across the UK, Australia, Canada and the United States.

Engage Web also supplies other digital marketing agencies with content for their clients, having produced over 230,000 blogs to date.
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Testimonials
A great many businesses have benefited from attending our marketing workshops over the years. Some of the comments we've received from business owners include:

I have thoroughly enjoyed the workshop today. I have learnt so much today and have made extensive notes. I am looking forward to going back through the notes and coming up with a marketing plan for the business.

Jamie McElwaine
AJL Finance Ltd

I think my marketing before this course was rather hit and miss. Now I feel I have the confidence to plan my marketing.

Raymond Jones
Raymond Jones Images

Lots of useful information to think about and implement into the business. Interactive discussion was really beneficial.

Joanne Kipling
Home Financial NW Ltd

Reinvigorated the need to do marketing again.

Paul Lounds
Lounds & Co

Lots I will take away and it has given me focus.

Joanna Diamond
Northwood Wirral

Thank you for a fabulous seminar! Full of valuable and insightful information which I found really useful. I have PLENTY to be taking back with me and to now implement into our business. Everything was taught so well and not too rushed which was appreciated. Your knowledge and expertise shines through. Thank you for answering all my questions and for your time!

Cath Gould
UShred Document Shredding Services

Such an engaging and informative session. I really do not know a lot about this whole subject although I do do some things right! Left me feeling so enlightened, inspired to learn more and with a whole list of actions. Thank you is not enough!

Denise Durband
Speedwell Roofing and Construction

For me, it was a great refresher and I picked up many great new nuggets as well as reminders to start doing what we've stopped doing. Pitched at the perfect level for fundamentals. Thank you.

Allan Simmons
GetBookedUp

My head is bursting with information as I leave this seminar. Full of fascinating information that I can go away and implement immediately and providing food for thought which needs more work. Thank you!

Helen Arnold-Rae
Helen Rae Photography

It has been a fabulous day and learnt so much. It makes you think about the whole picture of marketing for my business. Would highly recommend it to anybody.

Abi Smith
Grosvenor Insurance Brokers

I have benefitted and it’s given me the kick I needed to get a grip of my marketing and improve my business and get more leads.

Colin O'Loughlin
Hoole Roof Restoration

It's given me the basics to go away and start. It's given a direction of our next steps to marketing.

Dewi Roberts
Moving Together

Some great info, some great action points (avatar, CRM, customer touch points). Info overload in a great way, loved the light hearted delivery.

Sauren Ghosh
The Lighthouse Leader

Whilst I had previously studied Marketing in some detail as part of my three and a half year night school education to achieve an MBA from Staffordshire University in 2000, I quickly realised two things:

1.    How much I had forgotten – the ‘use it or lose it’ scenario
2.    How much Marketing has changed in those 21 years since I wore my grey cap & gown with some pride and distinction

Yes – the modern digital age has left me high and dry.

The day was great fun and I thoroughly enjoyed and appreciated the two presenters : their humour, passion, commitment, knowledge, acumen, pride, ability and mainly that they simply made it FUN – truly putting the fun in fundamentals. I would happily encourage anyone wishing to be able to understand some basic level of marketing and, especially, digital marketing to make sure they engage with Engage Web.

Well done, Darren and all of the team at your premises.

Paul Murray
Paul Murray Insurance Solutions
Don't miss out!
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FAQs

Do I need to bring anything? 
All you need to bring is something to make notes with and some lunch – although there is a Costa, Subway and WHSmith located nearby.
 
Is there parking?
Yes, there is free parking available at the visitors’ car park at Rossmore Business Village, as well as on-street parking nearby.
 
How can I get there if I don’t drive?
Engage Web’s workshop space is located within walking distance of Ellesmere Port and Overpool train stations. The Overpool station is a 25-minute walk away, and the Ellesmere Port station is a 20-minute walk away.

Can I bring my dog?
We have actually been asked this question, hence we've added it here! While we all love dogs at Engage Web, and we'd like nothing more than seeing a dog in our office, we're afraid we can't allow attendees to bring their dogs with them in case other attendees have allergies or fears of your canine friends. Guide dogs and assistance dogs, however, are of course welcome.
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