Whilst I had previously studied Marketing in some detail as part of my three and a half year night school education to achieve an MBA from Staffordshire University in 2000, I quickly realised two things:
1. How much I had forgotten – the ‘use it or lose it’ scenario
2. How much Marketing has changed in those 21 years since I wore my grey cap & gown with some pride and distinction
Yes – the modern digital age has left me high and dry.
The day was great fun and I thoroughly enjoyed and appreciated the two presenters : their humour, passion, commitment, knowledge, acumen, pride, ability and mainly that they simply made it FUN – truly putting the fun in fundamentals. I would happily encourage anyone wishing to be able to understand some basic level of marketing and, especially, digital marketing to make sure they engage with Engage Web.
Well done, Darren and all of the team at your premises.
Paul Murray Insurance Solutions