SEO (search engine optimisation) has become something of a dirty word in our industry. This is down to a great many people, including website designers and self-proclaimed SEO experts, doing SEO badly or, worse – not doing it at all yet charging you, the business owner, for it regardless.
At Engage Web, we believe this needs to stop. The more business owners, like you, who know about how SEO actually works, and how you can use it to achieve your business goals yourself, the less opportunity the ill-informed will have to take money under false pretences. SEO isn’t a dark art. It’s not something that should be shrouded in mystery. It’s actually very simple, and is something every business owner should be aware of when setting your marketing strategy.
During this 1-day workshop, we’ll show you how you can use SEO yourself to get the results you want. We’ll share with you how to analyse what your competitors are doing, and why they’re ranking well in Google. We’ll show you how you can spot the gaps in what your competitors are doing, and how you can make simple, effective changes to your website and your own online marketing that will positively impact your search positions.
You’ll come away from this workshop with a clear understanding of what SEO is, how it works and, most importantly, how you can use it within your business. Whether you intend to be handling your SEO work yourself, or handing it over to someone within your business, or even a freelancer or agency,
you’ll know exactly what needs to be done, how to do it and what results to expect.
